# Listen: Will Pinterest’s Model Be The Gold Standard To Mimic?

Published 2018-02-06 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/listen-will-pinterests-model-gold-standard-mimic

> With social media companies struggling to profit form their platforms, Pinterest is providing that it has great RIO for retailers. The social media platform allows users to create and share posts about food, fashion and style that inspires pinners to purchase the things that they are seeing. Amy Vener, retail vertical strategy lead at…

With social media companies struggling to profit form their platforms, Pinterest is providing that it has great RIO for retailers. The social media platform allows users to create and share posts about food, fashion and style that inspires pinners to purchase the things that they are seeing.

Amy Vener, retail vertical strategy lead at Pinterest said, “*The visual nature of the platform helps people make discoveries, and oftentimes, those ideas inspire them to buy something. That’s what’s unique about Pinterest, it’s a completely organic part of the experience*.” With more retailers learning about the power Pinterest has to get their products noticed it looks like this social media platform has barely touched the tip of its potential.

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