# Listen: Utilizing Analytics and Celebrating The World Cup with Sam Doerr of Phoenix Rising FC

Published 2018-06-27 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/listen-utilizing-analytics-and-celebrating-the-world-cup-with-sam-doerr-of-phoenix-rising-fc

> On this episode of the Sports Entertainment Podcast, we talk to Sam Doerr, Vice President of Sales and Marketing for Phoenix Rising FC. He’ll share how the club is using analytics not only to boost ticket sales, but also deliver smart campaigns that specifically target their fan’s interests. Plus Doerr talks about the extensive…

On this episode of the Sports Entertainment Podcast, we talk to Sam Doerr, Vice President of Sales and Marketing for Phoenix Rising FC. He’ll share how the club is using analytics not only to boost ticket sales, but also deliver smart campaigns that specifically target their fan’s interests. Plus Doerr talks about the extensive role former English Premier League powerhouse Didier Drogba plays in the club.

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