Skip to content
MarketScale
Demo
‹ Back to IndustriesProfessional AV

Listen: Turning Pre-Production into a Video Game with Will Flavin of Flavin Lighting

Will Flavin first fell in love with stage lighting during an elementary school field trip, where he spent more time looking up in awe of the huge lighting rig than he spent watching the show. Now, the 21-year-old admits he’s ruined for all live shows because his fascination persists. “There’s something about a live…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
Listen: Turning Pre-Production into a Video Game with Will Flavin of Flavin Lighting

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Request an invite

Will Flavin first fell in love with stage lighting during an elementary school field trip, where he spent more time looking up in awe of the huge lighting rig than he spent watching the show. Now, the 21-year-old admits he’s ruined for all live shows because his fascination persists. “There’s something about a live show that always has had my attention,” Flavin said.

Flavin got his first job in lighting right out of high school, skipped college and has never looked back. He launched his own company Flavin Lighting in Nashville, where he’s worked with musical artists, corporate shows and large-scale conferences. Being a young guy on the block, Flavin keeps track of the emerging technology available for stagecraft, and came on the podcast to discuss the exciting possibilities he sees, including video game-inspired virtual reality use for both designers pre-production and pitching clients before a single light is rigged.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – twitter.com/ProAVMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

AV integrators are buying scale because meeting rooms now run like software

AV integrators are buying scale because meeting rooms now run like software

Forté’s acquisition of Vega Global, adding more than 750 employees across 17 APAC countries, is a prominent 2026 sign of consolidation in enterprise AV, according to AV Magazine. At InfoComm 2026, Cisco, Crestron and HP showed room platforms centered on ongoing management, with Cisco and NVIDIA introducing RoomOS 26 AI agents that run on in-room hardware and HP tying Poly Lens to its Workforce Experience Platform, as reported by AVIXA and HP. Separately, Cisco’s Webex AI roadmap adds “agentic” automation and governance that reaches beyond room systems into the contact center and workforce management, according to No Jitter. As a result, standards, telemetry, security and service-level performance are taking a larger role in how contracts are evaluated, influencing both vendor choice and integrator consolidation.

  • 01When services are 38% of channel revenue and hardware is 36%, the integrator RFP stops being about the bill of materials and starts being about uptime, monitoring and lifecycle outcomes, per AV Magazine citing AVIXA channel research.
  • 02“Edge AI in the room” shifts how outages and performance issues play out: RoomOS 26 adds on-device agents and features such as Audio Zones that can lessen reliance on cloud connectivity, but it also increases requirements for endpoint compute, device governance and disciplined update processes, according to AVIXA and rAVe [PUBS].
  • 03Consolidation is becoming a procurement feature: Forté’s move from a federation model to owned operations signals multinationals want one throat to choke for standards, security and service outcomes across regions, per AV Magazine.

Sep 1, 2026

Sony’s BRAVIA Pro displays run VITEC Avedia IPTV with no external media player

Sony’s BRAVIA Pro displays run VITEC Avedia IPTV with no external media player

Sony Electronics and VITEC announced a global integration that lets Sony BRAVIA professional displays run VITEC’s Avedia IPTV and digital signage software natively, eliminating external media players, according to PR Newswire and AV Magazine. Management runs through VITEC’s CMS, and the companies say it can scale to thousands of displays across corporate, hospitality, healthcare, venues, and public facilities, per PR Newswire and invidis. For enterprise IT and facilities teams, the practical shift is a new procurement and governance model: treat “display plus software” as one Android-based endpoint, then manage it like an IT fleet with fewer devices to install but stricter expectations around app lifecycle, security requirements, and vendor roadmaps. The announcement also lands alongside Sony’s previously reported Bravia Inc. joint venture with TCL, which invidis says will move operational control in April 2027, a reminder that longer-running display deployments should track who sets the roadmap over the life of the fleet.

  • 01Player-less IPTV changes the bill of materials: endpoints shift from “screen + player + mounts + power” to a single managed display, which can compress install labor and reduce failure points.
  • 02The phrase “thousands of displays” (PR Newswire) is the right scale test: if the CMS and network design cannot handle a four-digit endpoint count, this architecture won’t match the promise.
  • 03Sony’s display governance is expected to change in 2027 under the TCL-led Bravia Inc. venture (invidis). For deployments that will still be operating then, teams should address it now as part of contract terms.

Sep 1, 2026

AIMS adds Bolin Technology and ITDev to advance IPMX implementation

AIMS adds Bolin Technology and ITDev to advance IPMX implementation

Bolin Technology, a PTZ camera maker, and ITDev, an FPGA design firm, have joined the Alliance for IP Media Solutions (AIMS) to support IPMX and open AV-over-IP interoperability. AIMS leadership says the additions ground IPMX work in real-world implementation, from endpoint hardware to the FPGA IP used in gateways and processing nodes.

  • 01Bolin Technology and ITDev joined AIMS in late August to support IPMX and open AV-over-IP standards.
  • 02Bolin supplies PTZ cameras and AV-over-IP products supporting NDI, Dante AV, and Fast HEVC; ITDev is an Altera and AMD FPGA design services and IP partner for IPMX, SMPTE ST 2110, and video processing.
  • 03The article advises buyers to ask vendors how IPMX support will be provided (native silicon, FPGA, gateway, or software stack) and to make certification and interoperability testing part of acceptance criteria.

Aug 29, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For Professional AV teams

See how Professional AV teams use MarketScale →

Customer Stories & Case Studies

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Professional AV

Professional AV hubMore expert Professional AV coverage.Explore →Customer Stories & Case StudiesTurn integrator wins into proof.Explore →BosePro audio discovered organically.Explore →State of GEO & AI VisibilityHow B2B brands get cited by AI search.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512