# Listen: Sports, Retailers and Events, Oh My, with Julie Rischer of HyVee Arena

Published 2018-07-27 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/listen-sports-retailers-and-events-oh-my-with-julie-rischer-of-hyvee-arena

> The historic Kemper Arena in the West Bottoms of Kansas City that once hosted professional basketball and hockey has been renamed HyVee Arena. The 10-year naming rights deal comes months ahead of the arena’s reopening and renovation, and it’s getting more than just a name change. Here to talk about how she’s reinvented the…

The historic Kemper Arena in the West Bottoms of Kansas City that once hosted professional basketball and hockey has been renamed HyVee Arena. The 10-year naming rights deal comes months ahead of the arena’s reopening and renovation, and it’s getting more than just a name change.

Here to talk about how she’s reinvented the sheer concept of a sports arena is Julie Rischer, General Manager of HyVee Arena. We talked about how this arena will differ from others like it and about some of the building management obstacles that come with such a diverse facility.

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