# Listen: Shutting Down Counterfeit Merchandise with Rachel Aronson of CounterFind

Published 2018-05-29 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/listen-shutting-counterfeit-merchandise-rachel-aronson-counterfind

> On today’s podcast, we chat with Rachel Aronson from Counterfind. We discuss the challenge of not playing “whack-a-mole” when addressing the counterfeit issue, the importance of brand relationships with fans and our host shares a heartbreaking scenario regarding a comic book tree creature. For the latest news, videos, and podcasts in the Sports &…

On today’s podcast, we chat with Rachel Aronson from Counterfind. We discuss the challenge of not playing “*whack-a-mole*” when addressing the counterfeit issue, the importance of brand relationships with fans and our host shares a heartbreaking scenario regarding a comic book tree creature.

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