# Listen: Rethinking Your Approach to Digital Signage with Mike White

Published 2018-03-06 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/listen-rethinking-approach-digital-signage-mike-white

> On today’s podcast, we speak with industry veteran Mike White from Unified AV. We discuss the importance of approaching a client with a value proposition instead of “another set of boxes”, the common experience that many customers have had that leads them to rethink their entire approach to digital signage, and Mike leaves me hanging…

On today’s podcast, we speak with industry veteran Mike White from Unified AV. We discuss the importance of approaching a client with a value proposition instead of “*another set of boxe*s”, the common experience that many customers have had that leads them to rethink their entire approach to digital signage, and Mike leaves me hanging with an epic content tease for later this year. (Hint: We think it’s in Atlanta. That’s all we could get out of him.)

For more information on Unified AV, be sure to check out – [unifiedav.com](http://unifiedav.com)

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