# Listen: Let Content Drive the Collaboration with Hannah Grap of Prysm

Published 2018-06-22 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/listen-let-content-drive-the-collaboration-with-hannah-grap-of-prysm

> When it comes to collaboration software, Prysm Vice President of Marketing Hannah Grap says the best results come when the sharing information isn’t limited by the software needed to display it. “I always say, let the content drive the creative,” Grap told us on this episode of the Pro AV Podcast. Grap shared how…

When it comes to collaboration software, Prysm Vice President of Marketing Hannah Grap says the best results come when the sharing information isn’t limited by the software needed to display it. “I always say, let the content drive the creative,” Grap told us on this episode of the Pro AV Podcast. Grap shared how Prysm’s collaboration software is helping industries convey complex concepts and information in easier-to-digest formats, that in turn are helping drive better participation and comprehension by users. Plus, she shared what’s on the horizon for collaboration software and bezel-less hardware.

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