# Listen: Escaping the Comfort Zone with Bryan Gildenberg of Kantar Consulting

Published 2018-08-06 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/listen-escaping-the-comfort-zone-with-bryan-gildenberg-of-kantar-consulting

> There is a scientific principle that states that natural systems seek balance. That tendency, in Retail, leads to a sense of comfort and continuity. In today’s environment, that can be detrimental to a company’s long-term survival. On today’s podcast, our host had a chat with Bryan Gildenberg, Chief Knowledge Officer for Kantar Consulting. They…

There is a scientific principle that states that natural systems seek balance. That tendency, in Retail, leads to a sense of comfort and continuity. In today’s environment, that can be detrimental to a company’s long-term survival. On today’s podcast, our host had a chat with Bryan Gildenberg, Chief Knowledge Officer for Kantar Consulting.

They discussed the benefits and power of being uncomfortable in the Retail industry, the things to be learned from “Primerica”, and how critical it is to focus on verbs instead of nouns. (Also: They decide to start an umbrella company at Niagara Falls.)

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