# Listen: During AV System Failures, Focus on Service with Caleb Nelson of Bridges-SI

Published 2018-09-07 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/listen-during-av-system-failures-focus-on-service-with-caleb-nelson-of-bridges-si

> As Caleb Nelson of Bridges System Integration will tell you, there’s no typical systems failure in the Pro AV world. What remains constant, however, is the end user’s need for communication during every step of the way. That communication is not only the biggest component to customer service, but also the most important. “Communication…

As Caleb Nelson of Bridges System Integration will tell you, there’s no typical systems failure in the Pro AV world. What remains constant, however, is the end user’s need for communication during every step of the way. That communication is not only the biggest component to customer service, but also the most important.

“Communication at the beginning is almost as important as the communication during the [installation or system failure] process,” Nelson said. On today’s podcast, we dive into the changes in customer’s integration expectations, what system failures are most common, and what innovation around the corner will present new challenges.

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