# Listen: Bringing C&R Racing to the Consumer with Kees Weel, CEO of PWR

Published 2018-06-15 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/listen-bringing-cr-racing-consumer-kees-weel-ceo-pwr

> The technology that goes into keeping racing cars operational and up-to-speed (pun intended) continues to improve, and now those improvements are making their way down to the “street car.” Kees Weel, CEO of PWR, sat down on the podcast to talk the acquisition of C&R Racing, the exciting innovations in cooling technology and how…

The technology that goes into keeping racing cars operational and up-to-speed (pun intended) continues to improve, and now those improvements are making their way down to the “street car.” Kees Weel, CEO of PWR, sat down on the podcast to talk the acquisition of C&R Racing, the exciting innovations in cooling technology and how C&R’s U.S.-based facilities will help propel this tech into the consumer market.

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