# Is it Too Soon to Say Disney’s Star Wars Galaxy’s Edge Failed?

Published 2019-08-09 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/is-it-too-soon-to-say-disneys-star-wars-galaxys-edge-failed

> Disney’s new Star Wars Galaxy’s Edge opened to smaller crowds than expected. Does this mean it was a flop? Mike Wallace, creative director at Falcon’s Creative Group, doesn’t necessarily think so. “When we see these new attractions opening up we expect there to be lines out the gate,” he told Daniel Litwin and Tyler Kern…

Disney’s new Star Wars Galaxy’s Edge opened to smaller crowds than expected. Does this mean it was a flop?

Mike Wallace, creative director at Falcon’s Creative Group, doesn’t necessarily think so. “When we see these new attractions opening up we expect there to be lines out the gate,” he told Daniel Litwin and Tyler Kern on Business Casual. “I think Disney strategically, in my opinion, avoided that by saying we’re going to make sure our guests have the best experience possible.”

Hear the full interview and get more insights on this topic from Mike Wallace in this clip from Business Casual.

Tune in to Business Casual, MarketScale’s live radio broadcast, every Friday at 8 a.m. CST.

---
Source: MarketScale, https://www.marketscale.com/industries/pro-av/is-it-too-soon-to-say-disneys-star-wars-galaxys-edge-failed. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt