# Is It Time to ‘Grow or Die’ for Streaming Juggernaut Netflix?

Published 2021-08-04 · Updated 2026-06-09 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/is-it-time-to-grow-or-die-for-streaming-juggernaut-netflix

> Streaming is a gigantic industry in 2021, and it’s showing no signs of slowing down. However, a question remains — can legacy player Netflix continue on a healthy plateau to retain its current audience, or does it have to continue growing to survive and thrive? How will streaming platform competition be guided by investments in…

Streaming is a gigantic industry in 2021, and it’s showing no signs of slowing down. However, a question remains — can legacy player [Netflix continue on a healthy plateau](https://www.marketwatch.com/story/what-does-a-mature-streaming-service-look-like-netflix-is-about-to-show-us-11626552249) to retain its current audience, or does it have to continue growing to survive and thrive?

How will streaming platform competition be guided by investments in media production?

To get insights, MarketScale asked Stephen Lovely, Editor-in-Chief and Co-founder of [CordCutting.com](https://cordcutting.com/), and Allen Adamson, Co-founder and Managing Partner of [Metaforce](https://www.metaforce.com/) and [NYU Stern Adjunct Professor](https://www.stern.nyu.edu/faculty/bio/allen-adamson), to weigh in.

---
Source: MarketScale, https://www.marketscale.com/industries/pro-av/is-it-time-to-grow-or-die-for-streaming-juggernaut-netflix. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt