# Is Extended Reality Making its Way Into the Business World?

Published 2019-08-14 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/is-extended-reality-making-its-way-into-the-business-world

> Is it time for extended reality to make it its way into the business world? On this excerpt from Business Casual, Daniel Litwin and Tyler Kern explored the positives and negatives of extended reality being more widely utilized. The use cases are obviously exciting for brands and individuals that are enthusiastic about stepping forward…

Is it time for extended reality to make it its way into the business world?

On this excerpt from Business Casual, Daniel Litwin and Tyler Kern explored the positives and negatives of extended reality being more widely utilized.

The use cases are obviously exciting for brands and individuals that are enthusiastic about stepping forward into the future. On the downside, there are still too many instances where this technology is simply too expensive to be implemented on a wide scale.

For more, tune in to Business Casual, MarketScale’s live radio broadcast, every Wednesday and Friday at 8 a.m. CST.

---
Source: MarketScale, https://www.marketscale.com/industries/pro-av/is-extended-reality-making-its-way-into-the-business-world. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt