# Integrating Technology in The Modern Locker Room: Transforming Athletic Training Facilities to Boost Recruitment and Retention

By Ben Thomas · Published 2024-04-08 · Updated 2026-06-08 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/integrating-technology-in-the-modern-locker-room-transforming-athletic-training-facilities-to-boost-recruitment-and-retention
Creator hub: Pro AV Today

> Forward-thinking athletic programs are discovering how modern tech upgrades in training spaces directly impact how they attract and retain top talent

## Key points

- Tech upgrades in athletic facilities directly impact recruitment and retention.
- Digital signage and AV solutions enhance athlete satisfaction and team unity.
- High-tech environments in sports facilities support versatile sports activities.

Block Field

In this [Pro AV Today](https://marketscale.com/shows/pro-av-today/?wchannelid=b88bxlazod&wvideoid=jzo1884wqy) episode, host [Ben Thomas](https://marketscale.com/ben-thomas/) discusses the role of technology in athletic training facilities, emphasizing the importance of digital signage, audio, and video distribution in improving these spaces. Guest [JJ Parker](https://www.linkedin.com/in/jj-parker/), CEO of [Tightrope Media Systems](https://www.trms.com/) and [Carousel Digital Signage](https://www.carouselsignage.com/), shares insights on the evolution of athletic training facilities into high-tech environments aimed at enhancing player satisfaction, recruitment, and retention. Parker highlights the significance of technology in fostering team unity and pride, along with its implications for recruitment, revenue, and the athlete's journey.

> Parker highlights the significance of technology in fostering team unity and pride, along with its implications for recruitment, revenue, and the athlete's journey.

The conversation covers:

- The impact of digital signage across educational settings
- The transition to tech-integrated solutions for athlete and spectator experiences
- The design of versatile spaces supporting various sports.

### About the Guest

**JJ Parker** brings a wealth of experience in the digital signage industry, boasting over 25 years at the helm of **Tightrope Media Systems**. Under his leadership, **Carousel Digital Signage** has become a pivotal player in transforming educational and athletic spaces with cutting-edge technology. Parker's insights are grounded in a deep understanding of the intersection between technology, user experience, and organizational objectives.

Tags: audio and video distribution, Carousel Digital Signage, Digital signage, JJ Parker, technology, Tightrope Media Systems

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