# Integrating Humanitarian Efforts in Business Strategy is a Growing Endeavor for Global Change

By Mike Bush · Published 2024-01-10 · Updated 2026-05-19 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/integrating-humanitarian-efforts-with-business-is-a-growing-endeavor
Creator hub: Hammer Down

> Business leaders are discovering that their supply chains and networks hold untapped potential to address humanitarian crises at scale

## Key points

- Supply chain networks hold untapped potential to address humanitarian crises at scale.
- Ben Gordon of Cambridge Capital is a leading example of merging business strategy with global humanitarian aid.
- Industry leaders are increasingly mobilizing their networks and capabilities for purposeful, large-scale social impact.

Block Field

The world is increasingly interconnected yet facing complex global challenges, leading one to wonder how business leaders can leverage their expertise and networks for humanitarian efforts. Enter [**Ben Gordon**](https://www.linkedin.com/in/bengordon18), the [CEO and Managing Partner](https://cambridgecapital.com/team/benjamin-gordon/#:~:text=Benjamin%20Gordon%20is%20founder%20and,Bringg%2C%20Liftit%2C%20and%20others.) of [**Cambridge Capital**](https://cambridgecapital.com/), who has become a pivotal figure in marrying business acumen with global humanitarian efforts and aid. 

On an episode of "[Hammer Down](https://marketscale.com/shows/hammer-down/)" with host Mike Bush, Gordon articulated this synergy best when he stated, “The great thing about our industry, Mike, as you know, is supply chains full of good people who care and have the capacity to do good things. And my thought was, let’s go out to other people that want to make a difference and want to use their capabilities and talents to help and create a supply chain network.”

> The great thing about our industry, Mike, as you know, is supply chains full of good people who care and have the capacity to do good things. And my thought was, let’s go out to other people that want to make a difference and want to use their capabilities and talents to help and create a supply chain network.
> *— Ben Gordon, CEO and Managing Partner at Cambridge Capital*

Tags: Ben Gordon, Business Strategy, Cambridge Capital, global change, Hammer Down, humanitarian aid, humanitarian efforts, Mike Bush

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