# Voice of a Customer: A Marketing Strategy Deep Dive with David Loomis

By Mike McCalley · Published 2023-08-24 · Updated 2026-05-19 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/insights-from-david-loomis
Creator hub: Get Vertical with Mike McCalley

> Customer feedback reshapes how organizations build strategies that actually resonate with their target market

## Key points

- Voice-of-the-customer research is essential for building marketing strategies that truly resonate with target audiences.
- Aligning an organization's mission and vision with its day-to-day decisions drives more authentic and effective outcomes.
- Understanding one's unique 'soul print' can clarify purpose and guide both personal and professional direction.

Block Field

In the latest episode of [Get Vertical!,](https://marketscale.com/shows/get-vertical-with-mike-mccalley/) host [Mike McCalley](https://www.linkedin.com/in/michaelmccalley/) sits down with [**David Loomis**](https://www.linkedin.com/in/davidloomis/), the Founder and President of [**Loomis Marketing**](https://www.b2bvoc.com/) and author of ["Marketing is Everything We Do!"](https://www.amazon.com/Marketing-Everything-We-Do-Business/dp/B08PJP5CW5). This candid conversation dives into shaping marketing strategy through the voice of the customer, Loomis's journey in innovation, the challenges he faced within his own company, and the importance of aligning with one's mission and vision. Loomis also emphasizes the significance of understanding one's unique "soul print" and how it drives purpose in both personal and professional realms.

Tags: David Loomis, Get Vertical podcast, Loomis Marketing, marketing insights, Mike McCalley, Thought Leadership

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