# How to Watch Apple’s Big iPhone Event Published 2021-09-14 · Updated 2026-07-23 · Professional AV on MarketScale Canonical: https://www.marketscale.com/industries/pro-av/how-to-watch-apples-big-iphone-event > iOS Loyalists, it’s that time of year again! Today, after setting record quarterly revenue in Q4 of 2020, Apple is hitting the product stage now a year a out from that success to stream its annual event announcing new product lines at 1 ET, 12 PM CT.   Big hitters include updates on the… iOS Loyalists, it’s that time of year again! Today, after setting record quarterly revenue in Q4 of 2020, Apple is hitting the product stage now a year a out from that success to stream its annual event announcing new product lines at 1 ET, 12 PM CT. **Big hitters include updates on the new iPhone 13, new iPads and supplemental Apple products, and a look at the future for the Cupertino company.** After the event, we’ll have a swath of thought leadership soundbites from technology leaders across the business world, breaking down the biggest updates from Apple’s presentation, and giving some well-researched hot takes on what it means for the future of mobile technology, streaming, the supply chain, 5G, and much more. Again, Apple’s event goes live at 10 AM PT, 12 PM CT, 1 PM ET. The easiest way to watch is by clicking right here to shoot over to Apple’s YouTube page. If you are a true Apple head and don’t want to feed any more views to Google’s YouTube on Apple’s big day, take a trip to the Apple event [website](https://www.apple.com/apple-events/september-2021/). Remember to tune in to [MarketScale.com](https://marketscale.com/) later today to see soundbites from the tech industry’s leading thought leaders on what Apple’s updates mean for industry, consumers, investors, and innovators alike. --- Source: MarketScale, https://www.marketscale.com/industries/pro-av/how-to-watch-apples-big-iphone-event. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt