# How to Champion AI in Marketing

By Aby Varma · Published 2024-09-04 · Updated 2026-05-19 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/how-to-champion-ai-in-marketing
Creator hub: The Marketing AI SparkCast

> Marketing leaders who embrace AI early can drive organizational transformation and measurable business impact across their teams

## Key points

- Marketing leaders can drive AI adoption by building internal teams, securing executive sponsorship, and defining clear use cases.
- Companies like VMware, Morningstar, and adidas have achieved significant cost savings, productivity gains, and output increases through AI integration.
- Jasper enables enterprise marketing teams to scale content creation and run personalized, data-driven campaigns at scale.

Block Field

In this episode of the [Marketing AI SparkCast](https://marketscale.com/shows/the-marketing-ai-sparkcast/), [**Aby Varma**](https://marketscale.com/aby-varma/), founder of [**Spark Novus**](https://sparknovus.com/), sits down with guest [**Jessica Hreha**](https://www.linkedin.com/in/jessicahreha/), Head of Marketing AI Strategy and Transformation at [**Jasper**](https://www.jasper.ai/). The conversation delves into Jessica's inspiring journey from her time at **VMware** to her leadership role at Jasper, where she fosters AI adoption across enterprises. They discuss practical strategies for marketing professionals to become AI evangelists in their organizations, emphasizing the potential of AI in transforming workflows and driving tangible results.

> They discuss practical strategies for marketing professionals to become AI evangelists in their organizations, emphasizing the potential of AI in transforming workflows and driving tangible results.

### Topics Covered:

- Jessica's AI Journey: From leading the Marketing AI Council at VMware to joining Jasper, Jessica shares how her role has evolved to champion AI in marketing.
- AI adoption in large organizations: Jessica explains how she drove AI adoption at VMware, including challenges like skepticism, governance, and compliance hurdles.
- AI impact: They discuss how companies like **Morningstar**, VMware, **adidas** and more saw significant cost savings, increase in output, time saving, and productivity boosts through AI integration.
- Strategies for marketers to evangelize AI in their orgs: Jessica provides a roadmap for marketing professionals to champion AI adoption, including building teams, securing executive sponsorship, and defining use cases.
- Jasper's role as a marketing AI tool: They explore Jasper's capability in scaling content creation and enabling personalized, data-driven campaigns.

### About the Speakers

**Jessica Hreha** is the Head of Marketing AI Strategy and Transformation at Jasper, where she helps enterprise clients with AI adoption and marketing innovation. Previously, she led the Marketing AI Council at VMware. [https://www.linkedin.com/in/jessicahreha/](https://www.linkedin.com/in/jessicahreha/)

**Aby Varma** is the founder of Spark Novus, which specializes in driving marketing transformation through AI adoption and AI-infused marketing services. As an experienced marketing executive, Aby helps businesses navigate the complexities of digital transformation with AI-driven strategies. [https://www.linkedin.com/in/abyvarma/](https://www.linkedin.com/in/abyvarma)

Tags: Aby Varma, AI, AI in marketing, champion AI, Jasper, Jessica Hreha, marketing, Marketing AI Sparkcast, Software and Technology, Spark Novus

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