# How Spotify is Taking Over Podcasting: Business Casual

Published 2020-05-27 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/how-spotify-is-taking-over-podcasting

> On the “Secure the Bag” segment of Business Casual, host Daniel Litwin was joined by MarketScale’s Taylor Bagley to ponder a big question – is Spotify the platform to beat when it comes to podcasts? The company recently acquired “The Joe Rogan Experience,” a wildly popular podcast that will now live exclusively on Spotify….

On the “Secure the Bag” segment of Business Casual, host [Daniel Litwin](https://marketscale.com/industries/contributors/daniel-litwin/) was joined by MarketScale’s [Taylor Bagley](https://marketscale.com/industries/contributors/taylor-bagley/) to ponder a big question – is Spotify the platform to beat when it comes to podcasts?

The company recently acquired “The Joe Rogan Experience,” a wildly popular podcast that will now live exclusively on Spotify. The company has also acquired the likes of Gimlet Media, Paracast and The Ringer.

With Spotify throwing its weight – and money, as Rogan’s podcast is expected to cost upward of $100 million – around, is it primed to continue lording over the likes of Google and Apple in delivering these audio-centric pillars of the modern consumer’s experience?

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