# How One City is Harnessing Rideshare for Public Transit

Published 2019-09-24 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/how-one-city-is-harnessing-rideshare-for-public-transit

> Ridesharing has changed the way people move around cities, and at least one metro area is taking notice. Jersey City, New Jersey has announced a partnership with ridesharing app Via to use the platform to improve transit in the region. For $2, users will be able to hail a six-person bus that will take…

Ridesharing has changed the way people move around cities, and at least one metro area is taking notice. Jersey City, New Jersey has announced a partnership with ridesharing app [Via](https://ridewithvia.com/) to use the platform to improve transit in the region.

For $2, users will be able to hail a six-person bus that will take them to a designated drop-off area near their final location. The service also fits into the city’s plan to lower the number of cars on the road, and better serve residents.

Business Casual hosts Daniel Litwin and Geoffrey Short discussed what this will mean to the city and what it signals to other urban areas.

Tune in to MarketScale Radio LIVE every Wednesday and Friday morning at 9 a.m. CT for Business Casual with Tyler Kern and Daniel Litwin. From interest rates to eSports – we’ll be talking all things B2B.

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