# How Is AV Adapting to Offer a New Era of Flexibility and Performance?

Published 2021-05-14 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/how-is-av-adapting-to-offer-a-new-era-of-flexibility-and-performance

> Stephen Heywood is a broadcast engineer for PTZOptics, and he weighed in on AV design’s recent improvements and adaptations to make better use of technology. “I would have to say, finally, we’re seeing video systems leveraging the network for distribution and control. Using new technology, we can distribute live, lossless, high-definition video over IP. That’s…

[Stephen Heywood](https://www.linkedin.com/in/thetechbuzz/) is a broadcast engineer for [PTZOptics](https://ptzoptics.com/), and he weighed in on AV design’s recent improvements and adaptations to make better use of technology.

“I would have to say, finally, we’re seeing video systems leveraging the network for distribution and control.

Using new technology, we can distribute live, lossless, high-definition video over IP. That’s not over a parallel network with dedicated cables and switches.

We’re not just sharing conduits and closets with the network. We’re using the actual network.

That means DIC camera control devices can also send commands to network-connected lights or displays. It means cameras can receive commands from applications driven by machine vision and AI.

We have clients who are already figuring out how to use our SDI-enabled cameras in ways we’ve never imagined. Once a device is on the network, there’s so much that you can do with that.”

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