# Houses of Worship Take Center Stage at CFX 2021

Published 2021-09-27 · Updated 2026-07-23 · Professional AV on MarketScale
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Creator hub: Pro AV Today

> This week on Pro AV Today, powered by MarketScale, we take a look at the House of Worship market at the Church Facilities Expo in Dallas, to touch base on how this live events market adjusted its AV integrations to keep spirits high and audiences engaged. Most modern churches have a delicate balance to walk when…

This week on Pro AV Today, powered by MarketScale, we take a look at the House of Worship market at the [Church Facilities Expo](https://churchfacilitiesexpo.com/) in Dallas, to touch base on how this live events market adjusted its AV integrations to keep spirits high and audiences engaged.

Most modern churches have a delicate balance to walk when designing or retrofitting their sanctuaries. It’s the classic case of aesthetics vs. acoustics, and making sure to compromise on neither. We asked Dudley McLaughlin from [Renkus-Heinz](https://www.renkus-heinz.com/) which technologies houses of worship should utilize to enhance the clarity and coverage of their sound while maintaining architectural artistry.

While at CFX, we also had a chance to speak with [Chyron](https://chyron.com/), leading broadcast graphics company. It’s currently helping churches maximize their infrastructure to communicate messaging, announcements and alerts around their entire campuses with new messaging and visual techniques. Chyron’s Carol Bettencourt expanded on these insights in the video above.

At the show, it was great to see what houses of worship were doing on campus, but we also wanted to know: how are churches using their physical and digital touch-points to evangelize activities happening in their broader community? [LiveU’s](https://www.liveu.tv/) George Klippel said it’s never been easier for these groups to broadcast the efforts happening outside the building’s walls.

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