# Harnessing AI for Creative Innovation: cutting through AI hype and misconceptions for creators

Published 2023-06-08 · Updated 2026-03-11 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/harnessing-ai-for-creative-innovation-cutting-through-ai-hype-and-misconceptions-for-creators

> Live Broadcast 3 PM CT on 6/8   Harnessing AI for Creators: Cutting Through AI Hype and Misconceptions   Register Now   In this episode of B2B Weekly, we delve deep into the world of AI and how it is impacting creators. Gavin Purcell joins host Tim Maitland to break down the hype around AI…

Live Broadcast 3 PM CT on 6/8[

](https://media.marketscale.com/B2B-Weekly-with-Tim-Maitland/en/session/531703b8-0481-11ee-b6ae-4f20c254f229?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9EjqdhH7BfqWnpYe6SeNTDJlit-E0mvd5_ZVMcnO7X7UcjRnG5_pDz34UEDa0CWd0j9aEL)   Harnessing AI for Creators: Cutting Through AI Hype and Misconceptions        

        [**Register Now**](https://media.marketscale.com/B2B-Weekly-with-Tim-Maitland/en/session/531703b8-0481-11ee-b6ae-4f20c254f229?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9EjqdhH7BfqWnpYe6SeNTDJlit-E0mvd5_ZVMcnO7X7UcjRnG5_pDz34UEDa0CWd0j9aEL)        

        In this episode of B2B Weekly, we delve deep into the world of AI and how it is impacting creators. Gavin Purcell joins host Tim Maitland to break down the hype around AI and discuss the immense potential for value and change that is being driven by this innovation. They will go beyond ChatGPT, and explore a more comprehensive spectrum of AI applications that are reshaping the creative landscape. It also will touch on concerns and possible misconceptions, such as the fear of job loss due to AI, and illustrate how to best approach learning and adapting to these tools. Join this conversation to grow as a creator/marketer/sales professional to understand, embrace, and effectively utilize AI to fuel your creative endeavors. Tune in as we demystify AI and illuminate the path toward more efficient creation. [Join us for the live broadcast 3:00 PM CT on 6/8](https://media.marketscale.com/B2B-Weekly-with-Tim-Maitland/en/session/531703b8-0481-11ee-b6ae-4f20c254f229?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9EjqdhH7BfqWnpYe6SeNTDJlit-E0mvd5_ZVMcnO7X7UcjRnG5_pDz34UEDa0CWd0j9aEL).

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