# Business Casual: Google’s Watching – Alphabet, Inc. Facing Privacy Lawsuit

Published 2020-06-04 · Updated 2026-03-19 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/googles-privacy-lawsuit

> Google is facing a hefty lawsuit – three individuals in California have hit Alphabet, Inc. with a class action lawsuit worth $5 billion, alleging that the company has tracked sensitive personal browsing information even while users were engaged in “Incognito” browsing. The complaint asserts that, through Google Analytics, Good Ad Manager and more, Google…

Google is facing a hefty lawsuit – three individuals in California have hit Alphabet, Inc. with a class action lawsuit worth $5 billion, alleging that the company has tracked sensitive personal browsing information even while users were engaged in “Incognito” browsing.

The complaint asserts that, through Google Analytics, Good Ad Manager and more, Google is “(engaging) in covert and unauthorized data collection from virtually every American with a computer or phone.”

So, what implications does this lawsuit have for the way the internet – and particularly user data – is managed and collected? Even if nothing is technically illegal, do companies have an obligation to be more transparent? How can users do more to protect themselves and their data?

On this Business Casual snippet, hosts [Daniel Litwin](https://marketscale.com/industries/contributors/daniel-litwin/), [Tyler Kern ](https://marketscale.com/industries/contributors/tyler-kern/)and [Taylor Bagley](https://marketscale.com/industries/contributors/taylor-bagley/) explore these complicated questions and the future of online privacy.

Tune into the Business Casual podcast each Wednesday and Friday to stay abreast of the recent trends and hottest topics impacting B2B. And, be sure to check out MarketScale’s [industry pages](https://marketscale.com/industries/) for the latest thought leadership, news and event coverage across B2B.

**Follow us on social media for the latest updates in B2B!**

Twitter – [@MarketScale](http://twitter.com/MarketScale)

Facebook – [facebook.com/marketscale](http://facebook.com/marketscale)

LinkedIn – [linkedin.com/company/marketscale](http://linkedin.com/company/marketscale)

---
Source: MarketScale, https://www.marketscale.com/industries/pro-av/googles-privacy-lawsuit. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt