# Google Finally Brings Analytics to its Podcast Service

Published 2020-05-07 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/google-finally-brings-analytics-to-its-podcast-service

> Google Podcasts is working to make its platform as competitive for the future of podcast streaming as Apple Podcasts and Spotify. To give creators more tools and insights on their content, Google has launched its Google Podcasts Manager, a new service for robust podcast data in dashboard form. On this Business Casual snippet, hosts…

Google Podcasts is working to make its platform as competitive for the future of podcast streaming as Apple Podcasts and Spotify. To give creators more tools and insights on their content, Google has launched its Google Podcasts Manager, a new service for robust podcast data in dashboard form.

On this Business Casual snippet, hosts [Daniel Litwin](https://marketscale.com/industries/contributors/daniel-litwin/) and [Taylor Bagley](https://marketscale.com/industries/contributors/taylor-bagley/) connect the dots on how Google’s newest podcast feature will stack up against the competition, and what the long-term impacts are of Google’s gathering of podcast data. Litwin and Bagley rundown…

- The metrics included in Google’s new dashboard tool
- How these metrics compare to ones provided by Spotify, Apple Podcasts, and podcast hosting platforms
- Why listener metrics are so useful for podcast content creators
- How Google and its competitors launch new services and what it reflects about their market dominance

**Follow us on social media for the latest updates in B2B!**

Twitter – [@MarketScale](https://twitter.com/MarketScale)

Facebook – [facebook.com/marketscale](http://facebook.com/marketscale)

LinkedIn – [linkedin.com/company/marketscale](http://linkedin.com/company/marketscale)

---
Source: MarketScale, https://www.marketscale.com/industries/pro-av/google-finally-brings-analytics-to-its-podcast-service. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt