# Getting Women Into AV, and Getting Them to Stay with Christy Ricketts of Contemporary Research

Published 2018-09-10 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/getting-women-into-av-and-getting-them-to-stay-with-christy-ricketts-of-contemporary-research

> For many years, the technical-heavy AV field has been and still is mostly dominated by men. However, with recent pushes to get more young women involved in STEM fields, groups such as AVIXA have come to do the same thing for the Audio Visual industry. Joining us today is Christy Ricketts of Contemporary Research, to…

For many years, the technical-heavy AV field has been and still is mostly dominated by men. However, with recent pushes to get more young women involved in STEM fields, groups such as [AVIXA](https://www.avixa.org/) have come to do the same thing for the Audio Visual industry. Joining us today is [Christy Ricketts](https://marketscale.com/industries/contributors/christy-ricketts/) of [Contemporary Research](https://contemporaryresearch.com/), to discuss how she markets the AV field to women, the challenges in getting women involved in AV, as well as the benefits of having a more diverse AV industry. “It’s really about being helpful to others and being a positive influence to help everyone be the best person they can be,” [Ricketts said.](https://marketscale.com/industries/contributors/christy-ricketts/)

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