# Get Vertical! with Mike McCalley and Ben Millar: Part 2

Published 2023-05-15 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/get-vertical-with-mike-mccalley-and-ben-millar-part-2
Creator hub: Get Vertical! with Mike McCalley

> On the last episode of the 2-part episode, Get Vertical host, Mike McCalley brings back guest Ben Millar, to talk more about his AI content generation tool, Graibox. It is designed for marketing agencies to help them generate content based on keywords, format, and length. The tool uses AI for the heavy lifting to create…

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On the last episode of the 2-part episode, [Get Vertical](https://marketscale.com/shows/get-vertical-with-mike-mccalley/) host, [Mike McCalley](https://www.linkedin.com/in/michaelmccalley/) brings back guest [Ben Millar](https://www.linkedin.com/in/benjamin-millar-536123172/), to talk more about his AI content generation tool, Graibox. It is designed for marketing agencies to help them generate content based on keywords, format, and length. The tool uses AI for the heavy lifting to create briefs for writers to follow. Millar also shares some of the well-known problems with AI content generation such as made-up case studies, fake statistics, and promoting competitors. He suggests that adding personal experiences and proofreading can help improve quality and accuracy. Ben Millar explains how AI text generation works by predicting the next word based on the context of previously used words.

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