# GBTA | Convention 2023, Are We There Yet?

By Grant Harrell · Published 2023-09-01 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/gbta-dallas-convention-2023

> Industry leaders gathered to chart business travel's recovery path as spending forecasts hit record highs

## Key points

- Business travel spending is projected to reach unprecedented levels by the end of 2023.
- Industry leaders are embracing sustainability initiatives like those from Shell and Avis.
- Innovative platforms and technologies are streamlining employee travel coordination.

In the wake of the pandemic, the world of business travel is undergoing a significant transformation. As companies and industries adapt to new norms, the [Global Business Travel Association (GBTA)](https://www.gbta.org/) Convention 2023 in Dallas emerged as a pivotal event, showcasing the latest trends, technologies, and strategies in the sector. According to the [GBTA](https://www.gbta.org/), [business travel spending](https://www.gbta.org/global-business-travel-industry-forecast-is-for-accelerated-rebound-spending-to-reach-1-8-trillion-by-2027/) is projected to reach unprecedented levels by the end of 2023, highlighting the sector's resilience and importance in the global economy.

> Business travel spending is projected to reach unprecedented levels by the end of 2023, highlighting the sector's resilience and importance in the global economy.

So, what’s the burning question on everyone’s mind? How are industry leaders navigating this new era of business travel, and what innovations are they bringing?

Welcome to [Are We There Yet?](https://marketscale.com/shows/are-we-there-yet/) hosted by [**Grant Harrell**](https://www.linkedin.com/in/grantharrell/). In this episode, straight from [Dallas, Texas](https://www.visitdallas.com/), the location of this year's GBTA Convention 2023, Harrell explores the most exciting, cutting-edge projects, companies, and products within the world of business travel. Harrell brings insights directly from the convention floor, engaging with industry-leading organizations through exclusive media access.

Highlights from the GBTA Convention 2023 include:

- A move towards sustainability in business travel, with industry-leaders like [**Shell**](https://www.shell.com/), [**Hertz**](https://www.hertz.com/rentacar/reservation/), and [**Avis**](https://www.avis.com/en/home) clearly embracing this important initiative
- The rise of innovative platforms and technologies aimed at streamlining employee travel coordination, demonstrated by top-tier companies like [**Fox World Travel**](https://www.foxworldtravel.com/), [**Navan**](https://navan.com/), [**Brex**](https://www.brex.com/), and [**Serko**](https://www.serko.com/)
- Corporate hotel sourcing made easier and more efficient than ever through solutions from companies like [**G6 Hospitality**](https://g6hospitality.com/), [**BTP Automation**](https://www.btpautomation.com/), and [**HRS**](https://www.hrs.com/)
- Ground transportation, car rental, and parking ready to move as quick as business travel demands through working with fast-moving companies like [**Uber for Business**](https://www.uber.com/us/en/business/?uclick_id=7da78fa5-e474-4c4f-af21-a52408a3e192), [**Dav El. Boston Coach**](https://davelbostoncoach.com/), [**A1A Global Ground**](https://a1a.global/), [**Sixt**](https://www.sixt.com/), [Hertz](https://www.hertz.com/rentacar/reservation/), [Avis](https://www.avis.com/en/home), and [**Wallypark**](https://www.wallypark.com/)
- Technologies and Solutions designed to ensure the safety of business travelers, as demonstrated by industry-leading companies like [**Everbridge**](https://www.everbridge.com/)

Guest spotlights from Harrell's conversations include:

- [**Laura Smith**](https://www.linkedin.com/in/lauranewsmith/), EVP Global Sales and Customer Experience, Hertz
- [**Annelies Glandorf**](https://www.linkedin.com/in/annelies-glandorf-b6165a54/), Programme Experience Manager Global Corporate Travel, Shell
- [**Bruce Yoxsimer**](https://www.linkedin.com/in/bruce-yoxsimer-905636b/), CEO, BTP Automation
- [**Tita Moreno**](https://www.linkedin.com/in/titamoreno/), Director of Business Marketing, Avis Budget Group
- [**Rick Versace**](https://www.linkedin.com/in/rickversace/), President & CEO, A1A Global Ground
- [**George Siegle**](https://www.linkedin.com/in/georgesiegle/), Senior Director of Business Solutions, Everbridge
- [**Alon Lupo**](https://www.linkedin.com/in/alon-lupo-ab828114/), VP of Sales, Brex
- **Josh Anderson**, Head of Marketing, Dav. El Boston Coach
- [**George Kalka**](https://www.linkedin.com/in/georgekalka/), VP of Business Travel, Fox World Travel
- [**Monique Lee**](https://www.linkedin.com/in/monique-lee-5524175b/), Vice President of National Sales, G6 Hospitality
- [**Jason Long**](https://www.linkedin.com/in/jason-long-travel-technology-expert/), SVP Global Business Development, HRS Group
- [**Michael Sindicich**](https://www.linkedin.com/in/michael-sindicich-97513879/), EVP & GM, Navan Expense
- [**Mike Daly**](https://www.linkedin.com/in/mikedaly1/), VP of Sales, Serko
- [**Dina Fischer**](https://www.linkedin.com/in/dina-fischer-baab1016/), VP of US Sales, Sixt
- [**Arianna Etemadieh**](https://www.linkedin.com/in/arianna-etemadieh/), Demand Generation Marketing Manager in US & Canada, Uber
- [**Carl Calhoun**](https://www.linkedin.com/in/carl-r-calhoun-75572637/), VP of Customer Experience, Wallypark Airport Parking

Tags: Are We There Yet podcast, Business travel, corporate travel, GBTA, GBTA Dallas Convention 2023, Grant Harrell, sustainability, transportation trends

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