# From Self-Doubt to Entrepreneur: How Salesforce’s Technology Evangelist Found Success in Entrepreneurship After Experiencing Uncertainty

By Business Services · Published 2023-11-14 · Updated 2026-06-09 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/from-self-doubt-to-entrepreneur-salesforces-technology-evangelist-found-success

> A former skeptic reveals how embracing uncertainty became the catalyst for building a company valuable enough to acquire

## Key points

- Scott Britton's journey from skepticism to entrepreneurial success.
- The acquisition of Britton's startup, Troops, by Salesforce.
- Insights on motivation, self-worth, and intuitive decision-making in business.

For a recent episode of "Tuesdays With Morrisey," host Adam Morrisey examined the world of entrepreneurship, particularly highlighting some of the internal struggles that can often accompany this journey. In a candid discussion with Scott Britton, entrepreneur and Senior Technology Evangelist at Salesforce, the two discussed Britton's perspective on his own journey and the factors that played a role in shaping it. Entrepreneurship is a very multifaceted journey. Britton, who recently witnessed his startup Troops being acquired by Salesforce, shared his insights on the motivations behind becoming an entrepreneur, the challenges of the startup venture, and the evolving definition of success. Their discussion also touched consciousness and business, the role of intuition in decision-making, and how perceptions of worth and success can take center stage. Britton's journey from a sales leader frustrated with CRM systems, battling self-doubt issues, to a successful entrepreneur, and now a reflective thinker, offers valuable lessons for anyone navigating the path of entrepreneurship. Britton's journey from a sales leader frustrated with CRM systems, battling self-doubt issues, to a successful entrepreneur, and now a reflective thinker, offers valuable lessons for anyone navigating the path of entrepreneurship.

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