# From Instagram to TikTok, How Retailers Should Use Social Media: Bricks and Clicks

Published 2020-05-14 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/from-instagram-to-tiktok-how-retailers-should-use-social-media-bricks-and-clicks

> Welcome back to another Bricks and Clicks podcast! Today, I’m interviewing Erin Phillips of Pinckney Palm, a social media agency out of North Carolina. When I have questions about social media marketing, advertising and content creation, she’s my go-to-gal. Today, we’re talking about Instagram’s dominating viewing presence, Facebook relevance and what the heck TikTok is. I…

Welcome back to another [Bricks and Clicks](https://marketscale.com/industries/retail/how-to-reach-your-customers-during-lockdown-bricks-and-clicks/) podcast! Today, I’m interviewing [Erin Phillips](https://www.linkedin.com/in/erinnphillips/) of [Pinckney Palm](https://www.pinckneypalm.com/services), a social media agency out of North Carolina.

When I have questions about social media marketing, advertising and content creation, she’s my go-to-gal.

Today, we’re talking about Instagram’s dominating viewing presence, Facebook relevance and what the heck TikTok is.

I learned so many new things just during our recording, like how I can take my content calendar, use one new piece of content I create, and slice it into IGTV and IG / FB Stories, add a carousel of pictures to my feed, then hop on over to LinkedIn and show the behind-the-scenes for other business owners on how I did it!

**Resources:**

TikTok Mini Course $15 [https://www.pinckneypalm.com/shop/tiktokcourse](https://www.pinckneypalm.com/shop/tiktokcourse)

Weekly Social Media Planning Notepad $20 [https://www.pinckneypalm.com/shop/weekly-social-media-planning-notepad](https://www.pinckneypalm.com/shop/weekly-social-media-planning-notepad)

Social Media Help [https://www.pinckneypalm.com/services](https://www.pinckneypalm.com/services)

Email Erin: [erin@pinckneypalm.com](mailto:erin@pinckneypalm.com)

Pinckney Palm Instagram: [https://www.instagram.com/pinckneypalm/](https://www.instagram.com/pinckneypalm/)

Subscribe to our newsletter: [http://eepurl.com/dnRo0H](http://eepurl.com/dnRo0H)

Pinckney Palm website: [https://www.pinckneypalm.com/](https://www.pinckneypalm.com/)

Here is the link on how to request access to Instagram Shopping: [https://www.facebook.com/business/instagram/shopping/guide](https://www.facebook.com/business/instagram/shopping/guide)

### [Stay tuned for a new episode every other Thursday!](https://marketscale.com/industries/retail/how-to-reach-your-customers-during-lockdown-bricks-and-clicks/)

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