# Seventh Inning – Conquering Digital

By Original Series · Published 2024-08-08 · Updated 2026-03-12 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/fan-engagement-strategy

> A minor league baseball team discovers that personalized customer experiences, not flashy technology, drive digital engagement and loyalty

## Key points

- A minor league baseball team discovers that personalized customer experiences, not flashy technology, drive digital engagement and loyalty

Block Field

According to **Cole**, the essence of the **Savannah Bananas**' strategy lies in personalization. Whether it's a tailored video greeting for new subscribers or a personal phone call to thank them, every touchpoint is an opportunity to forge a deeper connection. It's this human element that sets their digital strategy apart.

> Every touchpoint is an opportunity to forge a deeper connection.

**Cole** draws inspiration from industry giants like **Disney** and **Airbnb**. He wears a **Disney Magic Band** as a constant reminder of the importance of integrating technology in a meaningful way. Similarly, he cites **Airbnb**'s **Brian Chesky**'s philosophy of doing the "unscalable" things first—like personally photographing homes—to create authentic experiences that can later be scaled.

At the core of the **Savannah Bananas**' approach is the simple mantra: make baseball fun. Their content strategy is built around this concept, using viral videos, live streams, and interactive sessions to showcase the joy and excitement of their games. From parody music videos to live cooking shows featuring team members, every piece of content is designed to resonate with and expand their fan base.

> Make baseball fun.

The magic happens when fans feel they are part of something special. The **Savannah Bananas** frequently incorporate fan interactions into their videos, giving supporters a moment of fame and a sense of ownership in the brand. This not only enhances fan loyalty but also turns ordinary supporters into enthusiastic brand ambassadors.

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