# Extra Innings with Chip Maxson of the AAA Affiliate for the San Francisco Giants

Published 2018-09-25 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/extra-innings-with-chip-maxson-of-the-aaa-affiliate-for-the-san-francisco-giants

> Extra Innings gives you exclusive behind-the-scenes looks and commentary on MarketScale’s Welcome to the Show, a reality television series that follows the Savannah Bananas, the collegiate summer league baseball team that is changing the sport with their brand of Fan-First Entertainment. On this episode, we chat with Chip Maxson, General Manager for the Sacramento River…

Extra Innings gives you exclusive behind-the-scenes looks and commentary on [MarketScale’s Welcome to the Show](https://marketscale.com/industries/sports-entertainment/marketscale-original-series-welcome-to-the-show-episode-3/), a reality television series that follows the [Savannah Bananas](https://thesavannahbananas.com/), the collegiate summer league baseball team that is changing the sport with their brand of Fan-First Entertainment. On this episode, we chat with Chip Maxson, General Manager for the [Sacramento River Cats](https://www.milb.com/sacramento), the AAA Affiliate of the [San Francisco Giants](https://www.mlb.com/giants).

He gives us a rundown of his thoughts on all three episodes, diving into favorite moments, scenes and personalities. Maxson also explains his take on a cultural shift in collegiate summer league and MiLB baseball, the ways he crafts his own team culture, and what makes the task so difficult but so essential. Maxson can’t help but point out some of the craziest and riskiest “fan-first” moments the Banana’s pulled off, and how he’s looking to implement that same creativity into the Sacramento River Cats.

Make sure to watch all three episodes of [Welcome to the Show](https://marketscale.com/industries/sports-entertainment/welcome-to-the-show-episode-1/), only on MarketScale. You don’t want to miss this.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

**Follow us on social media for the latest updates in B2B!**

Twitter – [@SportsEntMKSL](https://twitter.com/SportsEntMKSL)

Facebook – [facebook.com/marketscale](http://facebook.com/marketscale)

LinkedIn – [linkedin.com/company/marketscale](http://linkedin.com/company/marketscale)

---
Source: MarketScale, https://www.marketscale.com/industries/pro-av/extra-innings-with-chip-maxson-of-the-aaa-affiliate-for-the-san-francisco-giants. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt