# Decision Makers Are Re-Evaluating Marketing Investments

Published 2021-09-02 · Updated 2026-03-18 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/decision-makers-are-re-evaluating-marketing-investments

> Over the past year decision makers have been asking how they can effectively measure the business value of their marketing investments, specifically around measuring ROI for their campaigns? What does success look like? Peter Mahoney, CEO of Plannuh, joins us this afternoon to give us his perspective on how emerging digital marketing channels challenge traditional…

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Over the past year decision makers have been asking how they can effectively measure the business value of their marketing investments, specifically around measuring ROI for their campaigns? What does success look like?

[Peter Mahoney](https://www.linkedin.com/in/pemahoney), CEO of [Plannuh](https://www.plannuh.com/), joins us this afternoon to give us his perspective on how emerging digital marketing channels challenge traditional advertising strategies

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