# Data-Driven Safety Insights and Driver Monitoring

Published 2020-10-26 · Updated 2026-06-08 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/data-driven-safety-insights-and-driver-monitoring
Creator hub: Samba Safety

> One of the things SambaSafety prides itself on is being a data-first company. Eric Waldinger, CMO of SambaSafety, said over its 22 years, SambaSafety’s collection of data gives them the ability to use this data to improve safety and the bottom line. “We have an advanced data science team,” Waldinger said, “that focuses not just…

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One of the things SambaSafety prides itself on is being a data-first company. [Eric Waldinger](https://marketscale.com/industries/contributors/eric-waldinger/), CMO of [SambaSafety](https://sambasafety.com/), said over its 22 years, SambaSafety’s collection of data gives them the ability to use this data to improve safety and the bottom line.

“We have an advanced data science team,” Waldinger said, “that focuses not just on analytics, but on predictive analytics. What the data tells us is when you put in driver monitoring, or a monitoring system, monthly violations reduce by 22%.”

So, how does SambaSafety leverage all of this driver data to create efficiencies in their processes, no matter the insurance vertical? Waldinger pointed to examples like employee driver’s licenses.

“Anywhere from 3-5% of employee licenses could be invalid,” he said.

And with nationwide accident fatalities caused by 19% of drivers with invalid licenses, having this information will help reduce a business’s risk.

“26% percent of driving fatalities involve speeding,” Waldinger said.

Understanding what employee driving risks exist for those driving on behalf of a particular company is critical.

Frequency and severity are two data points that factor heavily into SambaSafety’s solutions.

“When these two points line up together, you get a better profile of those drivers,” Waldinger said. “Understanding these two elements gives a company the ability to understand their driver pool better.”

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