# The Current Landscape of Retail & What to Do About It: Bricks and Clicks

Published 2020-04-02 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/current-landscape-retail-bricks-and-clicks

> Shoppers are homebound in what is currently a voluntary isolation. Within the past week toilet paper, paper towels, pain relievers, masks and more are completely out of stock. Online is sold out too. We are weeks out, best case scenario, at being able to replenish our pantries. I know that every morning I personally…

Shoppers are homebound in what is currently a voluntary isolation. Within the past week toilet paper, paper towels, pain relievers, masks and more are completely out of stock. Online is sold out too. We are weeks out, best case scenario, at being able to replenish our pantries.

I know that every morning I personally wake up believing that this must just be bad dream. But it’s not. The entire nation is dumfounded that this is our new reality. Some are saddened. Some are scared. Others angry, worried, lost, or anxious.

On this episode of [Bricks & Clicks](https://marketscale.com/industries/retail/coronavirus-retail-survival-tips-bricks-clicks/), I want to talk about why NOT to put all of your eggs in one basket, and 5 ways to protect your brand through creating a multi- platform selling strategy.

**References in Podcast:**

[http://theagame.online/](http://theagame.online/)

### [Bricks and Clicks will have new episodes every other Thursday!](https://marketscale.com/industries/retail/coronavirus-retail-survival-tips-bricks-clicks/)

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