# What the Retail Apocalypse and Customer Journey Hijacking Have in Common

Published 2020-01-11 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/contributor-retail-apocalypse-customer-journey-hijacking

> Retailers are constantly managing the customer journey, removing barriers and creating pathways for their patrons. It’s a vitally important process that takes both time and effort for those in the retail industry. However, their efforts can all be dashed in an instant by outside forces that infiltrate that process using malware. Tal Rotman, Director of…

Retailers are constantly managing the customer journey, removing barriers and creating pathways for their patrons. It’s a vitally important process that takes both time and effort for those in the retail industry.

However, their efforts can all be dashed in an instant by outside forces that infiltrate that process using malware. Tal Rotman, Director of Business Development and Partnerships at [Namogoo](https://www.google.com/aclk?sa=l&ai=DChcSEwio8OiZ-fnmAhUKvcAKHaW4DfAYABAAGgJpbQ&sig=AOD64_1aBp6Za1ff5tGYdCGjCcHIyk_7Hw&q=&ved=2ahUKEwiPzOCZ-fnmAhXUaM0KHTP8B9wQ0Qx6BAgKEAE&adurl=), calls this customer journey hijacking and he says it happens more often than you might thing.

As the market share for e-commerce continues to grow, the necessity for retailers to successfully navigate the online landscape for retailers has increased, as well.

Watch below to see what Tal had to say on this topic and more:

Customer Journey Hijacking:

The Retail Apocalypse:
 

Personalization and Privacy:
 

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