# COMMUNICATIONS TOOLS: A KEY TO BETTER BUSINESS PERFORMANCE

Published 2018-10-09 · Updated 2026-05-19 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/communications-tools-a-key-to-better-business-performance

> HOW REAL-TIME ACCESS TO INFORMATION BOOSTS ENGAGEMENT AND PERSONALIZATION Most organizations today understand the importance of gathering data to inform decision-making, but collecting data is only half the battle. After all, data has value only if it’s used—and using data to run a business more effectively means getting the right information to the right people…

#### HOW REAL-TIME ACCESS TO INFORMATION BOOSTS ENGAGEMENT AND PERSONALIZATION

Most organizations today understand the importance of gathering data to inform decision-making, but collecting data is only half the battle. After all, data has value only if it’s used—and using data to run a business more effectively means getting the right information to the right people at the right time on the right device. A recent IDG survey of digital trends and business challenges indicates that communications tools have a critical role to play in leveraging valuable data for business advantage.

[Read the whitepaper](https://www.omnivex.com/sites/default/files/Communications%20Tools%20-%20A%20Key%20to%20Better%20Business%20Performance%20-%20whitepaper.pdf) to get more information on the survey results and learn how:

- Using big data is a big issue but not the only one
- Many business challenges involve sharing information
- Organizations are considing an array of communications tool to solve their business challenges

Read more at [omnivex.com](https://www.omnivex.com/company/blog/communications-tools-a-key-to-better-business-performance)

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