# Clothing Retailer Zara Bring AR Displays To Stores To Attract Millennials

Published 2018-03-19 · Updated 2026-03-19 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/clothing-retailer-zara-bring-ar-displays-stores-attract-millennials

> Brick and mortar stores have tried a variety of methods to get millennials in the door. Clothing chain Zara is incorporating Augmented Reality (AR) in 120 of their stores next month with that goal in mind. They are not the only store, however, exploring emerging technology in this way. Read more at Tech Republic For…

Brick and mortar stores have tried a variety of methods to get millennials in the door. Clothing chain Zara is incorporating Augmented Reality (AR) in 120 of their stores next month with that goal in mind. They are not the only store, however, exploring emerging technology in this way.

Read more at [Tech Republic](https://www.techrepublic.com/article/clothing-retailer-zara-brings-ar-displays-to-stores-to-attract-millennials/)

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