# CES 2023 // Are Cars Ready for Scalable Entertainment Options?

Published 2023-01-05 · Updated 2026-06-08 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/ces-2023-are-cars-ready-for-scalable-entertainment-options
Creator hub: Pro AV Today

> Watch below as Pro AV Today host Ben Thomas and Tomacz Dzikocwski from 3SS break down the latest in “in-car” entertainment.   In-car entertainment has come a long way in recent years, and that’s never been more apparent than at this year’s CES show in Vegas. Gone are the days of basic AM/FM radio and…

Watch below as [Pro AV Today](https://marketscale.com/shows/pro-av-today/) host [Ben Thomas](https://www.linkedin.com/in/benthomasproav/) and Tomacz Dzikocwski from [3SS](https://www.3ss.tv/) break down the latest in “in-car” entertainment.

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In-car entertainment has come a long way in recent years, and that’s never been more apparent than at this year’s CES show in Vegas. Gone are the days of basic AM/FM radio and cassette tapes. Today’s vehicles offer a wide range of entertainment options, including satellite radio, streaming music services, and even internet access.

One of the biggest advancements in in-car entertainment has been the integration of smartphone technology. Many modern vehicles come equipped with Apple CarPlay or Android Auto, which allow drivers to connect their phones and access a variety of apps and features through the car’s dashboard display. This includes the ability to make phone calls, send texts, and get directions using voice commands.

Another popular feature in newer cars is the ability to stream music and other audio from the internet. Services like Pandora and Spotify have made it easy for drivers to access their favorite tunes on the go. Some cars even have built-in Wi-Fi, allowing passengers to connect their devices and stream content without using their phone’s data plan.

Of course, in-car entertainment isn’t just about music. Many vehicles now offer video entertainment options, such as built-in screens for passengers (and eventually drivers) to watch movies or TV shows. There are also options for video game consoles and virtual reality systems, although these may require additional equipment or subscriptions.

Overall, the state of in-car entertainment is strong, with a wide range of options available to keep drivers and passengers entertained on the road. Whether you’re a music lover, a gamer, or just looking for a way to stay connected, there’s an in-car entertainment solution for you.

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