# Career Paths:  Media Strategy for Advertising & Marketing

By Business Services · Published 2025-01-13 · Updated 2026-06-09 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/career-paths-media-strategy-for-advertising-marketing

> Media strategists bridge the gap between brand intent and audience connection by orchestrating placements across fragmented digital and traditional channels

## Key points

- Media strategists connect brand intent and audience across digital and traditional channels.
- Jonathan Perez emphasizes the importance of analytical skills and staying current with trends.
- Career in media strategy requires strong communication and adaptability to evolving platforms.

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In this episode of [The Apple One Podcast](https://marketscale.com/shows/actone-group/) Career Paths series, host **Brett Howroyd** chats with **Jonathan Perez**, **Disney Ad Sales**' Director of Category Strategy, about navigating the ever-changing world of media strategy. With 17 years in the industry, Jonathan shares how ad placements have evolved—from traditional platforms like TV and radio to today's digital and streaming powerhouses.

Jonathan pulls back the curtain on the behind-the-scenes work of media strategists. These experts ensure brands connect with their audiences by optimizing ad placements across diverse platforms. He breaks down how client marketing teams, ad agencies, and media sales groups like **Disney Ad Sales** collaborate to shape the broader advertising landscape.

Jonathan also shares practical advice for anyone eyeing a career in this fast-paced field. Skills like analytical thinking, strong communication, and proficiency in Excel and PowerPoint are essential. He also underscores the need for adaptability and a commitment to staying current with tech trends and shifting consumer habits. Curious about what it takes to thrive in media strategy? Don't miss this insightful episode.

> Skills like analytical thinking, strong communication, and proficiency in Excel and PowerPoint are essential.

For more information or to connect about this episode, please click [here](https://www.appleone.com/Resources/appleone-show-feedback.aspx).

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