# The Keys to Buying and Selling Small Businesses with Exit Factor Founder Jessica Fialkovich

By Adam Morrisey · Published 2024-03-19 · Updated 2026-05-19 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/buying-and-selling-small-businesses

> Millions of business ownership transitions loom as baby boomers retire, requiring owners to strategically prepare for a shifting M&A landscape

## Key points

- A wave of baby boomer retirements is driving a surge in small business ownership transitions.
- Business owners must strategically prepare well in advance to maximize value at exit.
- Understanding valuation and market conditions is critical for both buyers and sellers in small business M&A.

Block Field

The impending ["Silver Tsunami"](https://fortune.com/2023/12/02/housing-baby-boomers-aging-homelessness-elderly/) signifies a significant shift in buying and selling small businesses, with around [12 million businesses](https://cabb.org/news/baby-boomers-incredible-numbers-are-buying-and-selling-businesses-part-1-2) set to change hands due to baby boomer retirements over the next decade. This transition poses [challenges and opportunities](https://marketscale.com/industries/pro-av/the-importance-of-small-businesses-and-entrepreneurship-in-pro-av-daniel-anderson-of-stratum/) for small to mid-sized business owners aiming for profitable and smooth exits or acquisitions. A critical question arises: How can these owners best prepare for and navigate this market shift?

["Tuesdays with Morrisey"](https://marketscale.com/shows/tuesdayswithmorrisey/) features host [Adam Morrisey](https://www.linkedin.com/in/adammorrisey/) and guest **Jessica Fialkovich**, Founder of [Exit Factor](https://exitfactor.com/), exploring the keys to buying and selling small businesses. This episode covers strategies for maximizing business value, the effects of the Silver Tsunami, and the changing dynamics of business acquisition.

Discussion highlights include:

- The "Seller Tsunami" and its impact on the small business market
- The rise of entrepreneurship through acquisition, supported by a more equitable market for buyers and sellers
- Effective preparation methods for business owners to enhance their company's sale value

### About the Guest

**Jessica Fialkovich**'s expertise is rooted in her experiences of starting, selling, and acquiring businesses. From launching a luxury wine company to leading **Exit Factor**, her journey illustrates a profound knowledge of the M&A sector. Jessica's achievements include developing a successful brokerage practice and a consulting firm dedicated to helping business owners increase their companies' value.

Tags: Adam Morrisey, buying and selling small businesses, Exit Factor, Jessica Fialkovich, Seller Tsunami, Silver Tsunami, Tuesdays with Morrisey

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