# Bonus Content – Customer Giveaways

By Original Series · Published 2024-08-01 · Updated 2026-03-12 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/bonus-content-customer-giveaways

> Smart brands are ditching generic swag for personalized giveaways that actually strengthen customer loyalty and brand connection

## Key points

- Smart brands are ditching generic swag for personalized giveaways that actually strengthen customer loyalty and brand connection

Block Field

In a recent discussion, **Jesse Cole** of the **Savannah Bananas** highlighted the fundamental shift needed in promotional strategies to genuinely resonate with audiences. Moving beyond traditional promotional items like keychains and t-shirts, Cole advocates for a more personalized approach to make a real impact on customers.

> To truly engage customers and elevate brand visibility, one must think beyond the norm and invest in promotional strategies that are both imaginative and intimately aligned with the brand's identity and values.

---
Source: MarketScale, https://www.marketscale.com/industries/pro-av/bonus-content-customer-giveaways. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt