# Best ICX Deployment: Retail Published 2018-06-29 · Updated 2026-03-19 · Professional AV on MarketScale Canonical: https://www.marketscale.com/industries/pro-av/best-icx-deployment-retail > The Interactive Customer Experience (ICX) Summit is the leading annual conference expo devoted to showcasing the innovative ways technology can be used to create transcendent customer experiences. Reflect was thrilled to win an Elevate Award for Best ICX Deployment: Retail for Polaris: The Retail Experience. The Awards ceremony and dinner party were held in conjunction with the… The Interactive Customer Experience (ICX) Summit is the leading annual conference expo devoted to showcasing the innovative ways technology can be used to create transcendent customer experiences. Reflect was thrilled to win an [Elevate Award](https://icxa.org/2018/06/icx-association-honors-top-experiential-activations-at-elevate-awards-18/) for Best ICX Deployment: Retail for Polaris: The Retail Experience. The Awards ceremony and dinner party were held in conjunction with the ICX Summit. 2018 was a banner year for both the number of show visitors and for the number of brands entering themselves in the contest, according to Association Director Christopher Hall: “That speaks to the growing realization among customer-facing brands that customer experience and these kinds of experiential activations really are intrinsic to everything they do.” **Reflect and D3 Collaborate for Memorable ICX Summit Experience** This year, Reflect and [D3](http://d3led.com/) teamed up to create one of the most impressive booths at the show, featuring a stunning LED video wall—the ultra-high definition NVIEW LED Display. Users were able to design and personalize their own vehicle using the award-winning Polaris application. **The Reflect Booth Turned Heads** Thanks to our amazing partners for helping to make it such a successful show! - [Elo](https://www.elotouch.com/) touchscreen displays allowed visitors to interact with applications Reflect created for Polaris and Cedar Fair amusement parks. - [D3](http://www.d3led.com/)’s stunning LED video wall showcased the Polaris application on a large scale as users created their vehicles. - [UniversusDX](http://universusdx.com/) and Reflect announced a strategic alliance that combines the power of automotive content creation with a leading provider of award-winning digital signage programs. - [AdMobilize](https://www.admobilize.com/#!/index) offered a demo of one of their applications that changes advertising content in real time based on the viewer’s age and gender demographics. AdMobilize is the market-leader in audience intelligence, making sense of the physical world with an “all-in-one” computer vision & AI platform. **Capturing Connections ICX Breakout Session** Mason Page and Lee Summers [gave a presentation](https://icxsummit.com/agenda/capturing-connections/) on how to connect with shoppers in today’s Era of Experience. They revealed how great brands like Levi’s and Polaris use content and technology to meet and exceed their customers’ expectations. **It’s Not Too Late to Do a Tour!** Thank you to everyone who attended our tour. If you happened to miss it, simply [call us and come by](https://www.reflectsystems.com/contact)! Further, we’d like to extend a special thanks to our partners [Groove Jones](https://www.groovejones.com/), who launched the stunning VR & AR Experience, and [Glass Media](http://www.glass-media.com/), for their professional set up of the two displays—we couldn’t have done it without your help! Read more at [reflectsystems.com](https://www.reflectsystems.com/article/best-icx-deployment-retail) --- Source: MarketScale, https://www.marketscale.com/industries/pro-av/best-icx-deployment-retail. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt