# Behind the Screens with the Dallas Stars: How Grubes Gets Fans in the Groove

Published 2019-03-04 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/behind-the-screens-dallas-stars-grubes-fans-groove
Creator hub: Behind the Screens

> In most sporting arenas, music is used as a way to simply fill lulls in the action. For Dallas Stars DJ Michael Gruber, it is an opportunity to create a moment that fans will remember long after the event ends. The witty disc jockey has developed a cult following in Dallas due to his…

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In most sporting arenas, music is used as a way to simply fill lulls in the action. For [Dallas Stars](https://www.nhl.com/stars) DJ [Michael Gruber](https://marketscale.com/industries/contributors/michael-gruber/), it is an opportunity to create a moment that fans will remember long after the event ends.

The witty disc jockey has developed a cult following in Dallas due to his creativity that began at local sports radio station [The Ticket](http://www.theticket.com/), where he was a board operator known for timely audio drops during the station’s flagship programs.

Today, like a composer looking down on the crowd from his booth behind section 110, [Gruber](https://marketscale.com/industries/contributors/michael-gruber/) plays a large role in directing the mood of the crowd through his sound.

A close relationship with the video team helps [Gruber](https://marketscale.com/industries/contributors/michael-gruber/), more commonly referred to as [‘Grubes’,](https://marketscale.com/industries/contributors/michael-gruber/) match the perfect songs with the right moments, and people have noticed.

During a Stars game several years ago, [Grubes](https://marketscale.com/industries/contributors/michael-gruber/) played exclusively [Nickelback](https://www.nickelback.com/) songs during the second period, a band that evokes strong feelings to say the least. The crowd quickly caught on to the stunt, as did national media outlets like [CBS](https://www.cbs.com/) and [FOX](https://www.fox.com/).

With breaks in play happening almost by the minute, [Grubes](https://marketscale.com/industries/contributors/michael-gruber/) is an integral part of the atmosphere at the [American Airlines Center](http://www.americanairlinescenter.com/). Whether the crowd needs motivation or some relief, [Grubes](https://marketscale.com/industries/contributors/michael-gruber/) has been lauded for always making the right choice in any situation, even if that means leaning on [Nickelback](https://www.nickelback.com/) just to get a laugh.

### [Be sure to catch up on all of the episodes](https://marketscale.com/industries/sports-and-entertainment/how-the-dallas-stars-became-an-entertainment-company/)

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