# Bonus Content – Rethink Your Pricing Model

By Original Series · Published 2024-07-25 · Updated 2026-03-12 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/all-inclusive-pricing-model

> One team's all-inclusive pricing strategy proved that bundling amenities eliminates hidden costs and creates stronger fan loyalty

## Key points

- One team's all-inclusive pricing strategy proved that bundling amenities eliminates hidden costs and creates stronger fan loyalty

Block Field

In a groundbreaking shift, **Jesse Cole** and the **Savannah Bananas** redefined what it means to attend a sports event. They introduced an all-inclusive pricing model that has since become a hallmark of their approach to fan service. This strategy was not just about changing how tickets were sold; it was about transforming the entire game-day experience.

> They introduced an all-inclusive pricing model that has since become a hallmark of their approach to fan service.

Gone are the days when fans were nickel-and-dimed for every hot dog, soda, or popcorn. The **Savannah Bananas** decided to bundle everything into one flat rate. For one ticket price, fans could enjoy unlimited food and drinks. This move was about simplicity and enhancing fan enjoyment, enabling attendees to savor the game without the worry of an escalating tab.

> For one ticket price, fans could enjoy unlimited food and drinks.

Initially, there were concerns. Would people overindulge? Could this possibly be sustainable?

---
Source: MarketScale, https://www.marketscale.com/industries/pro-av/all-inclusive-pricing-model. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt