# A 132-Screen Display Is Redefining Store Signage At A London Fashion Spot

Published 2018-01-12 · Updated 2026-03-12 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/132-screen-display-redefining-store-signage-london-fashion-spot

> In the heart of London, fashion retailer 18 Montrose has redefined in-store signage with a 132 screen display. Equipped for retail and events like fashion shows, musical performances, and product launches, the screens are transformative. Brand, purpose, and style are all just a program away. And with Dataton Watchout driving the show, there are seemingly…

In the heart of London, fashion retailer 18 Montrose has redefined in-store signage with a 132 screen display. Equipped for retail and events like fashion shows, musical performances, and product launches, the screens are transformative. Brand, purpose, and style are all just a program away. And with Dataton Watchout driving the show, there are seemingly no limits. The question becomes how the success of this experiment will affect in-store signage across industries.

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