Marketing Tech

Zeotap's composable CDP now runs entirely inside a customer's Snowflake account, eliminating data copies

Zeotap's new Snowflake Marketplace native app runs identity, segmentation, journey orchestration, and activation without ever moving data outside the customer's

Demand Gen Report's 2026 benchmark survey targets the four AI workflow questions B2B marketing teams can't answer yet

The 2026 Demand Generation Benchmark Survey is collecting data on how B2B teams deploy AI across content, scoring, optimization, and orchestration.

Meta's new "engaged-through attribution" model counts likes, saves, and shares as conversions

Meta is replacing its click-only attribution with two new models that capture social-native engagement, reshaping how ad teams measure ROI.

Reddit's 443.8M weekly users make it a legitimate B2B intent channel that most marketing teams still ignore

B2B marketers are missing problem-led buyer intent signals on Reddit's 443.8M-user platform while chasing job-title targeting on LinkedIn.

OpenAI integrates with AppsFlyer to bring in-app measurement to ChatGPT ads, with Grubhub among 40+ brands in testing

OpenAI is partnering with AppsFlyer to add mobile attribution to ChatGPT ads, giving brands visibility into installs, purchases, and subscriptions.

Most B2B ABM programs fail before the first campaign goes live

Demand Gen Report's 2026 benchmark survey reveals B2B teams are abandoning MQL volume in favor of pipeline quality metrics that sales will actually act on.

Cision acquires Trajaan to bring AI search intelligence into the PR Newswire platform

Cision has acquired Trajaan, an AI-powered search intelligence platform, to expand generative AI monitoring across PR Newswire and its broader suite.

Parsnipp's Smart LLM Ads merges organic AI visibility with paid search in a single B2B platform

Parsnipp launched Smart LLM Ads, the first generally available platform to combine AI visibility intelligence with paid ChatGPT advertising in one workflow.

Nine in 10 B2B marketing leaders now treat AI visibility as an investment priority, but most brands are optimizing for the wrong signals

AI answer engines reward authority, not content volume. B2B marketers still running the classic SEO playbook are accelerating their own invisibility.

Jasper promotes Tom Newton to CMO and hires Lauren Newman as CFO as enterprise AI marketing shifts from experimentation to execution

Jasper named Tom Newton CMO and Lauren Newman CFO on Aug. 3, signaling a push to scale enterprise AI marketing beyond pilots.

Pure Storage's rebrand to Everpure shows why B2B tech companies change their name before moving upmarket

Pure Storage became Everpure to shed its storage-only identity and compete for enterprise data platform deals, as AI reshapes how B2B buyers research vendors.

92% of B2B organizations are already experimenting with GEO, and GNW Consulting's new tool Leo is built to operationalize it

GNW Consulting launches Leo, a proprietary GEO tool for B2B LLM placement, as new research shows 92% of organizations already experimenting with generative engi

Google's Ask Advisor now benchmarks your campaign performance against anonymized industry peers

Google expanded Ask Advisor with peer benchmarking, AI Overviews, and automated dashboards across Ads and Analytics on August 10.

Demand Gen Report’s 2026 benchmark survey signals revenue attribution has become a governance problem, not a dashboard problem

Demand Gen Report’s 2026 benchmark survey focuses on sourced revenue, influenced pipeline and expansion. Ops teams should treat attribution as a shared data sta

Clari + Salesloft brings AI-native email marketing into its Predictive Revenue System via allGood partnership

Clari + Salesloft partners with allGood to plug AI email marketing into its revenue platform, giving enterprise teams a migration path away from rules-based aut

AI literacy gap among marketers widens as LinkedIn and Adobe launch joint training program

LinkedIn Economic Graph data shows demand for AI-literate marketers has risen 113% year-over-year, yet only 4% of marketers have added AI skills to their profil

Jasper names a new CMO and CFO as enterprise AI marketing shifts from experimentation to execution

Jasper promoted Tom Newton to CMO and hired Lauren Newman as CFO, signaling a push for disciplined scale as AI operationalization replaces pilots.

Jasper names a CMO and CFO as enterprise AI marketing shifts from experimentation to execution

Jasper promoted Tom Newton to CMO and hired Lauren Newman as CFO on Aug. 3, signaling a push to scale its marketing agents platform across the Fortune 500.

Amazon's ad segment hits $19.8B in Q2 as multisport strategy doubles advertiser reach

Amazon's ad revenue grew 26% YoY to $19.8B in Q2 2026, with multisport advertisers seeing 2.3x unduplicated reach and 17% more orders.

Passionfroot raises $15M Series A to bring its B2B creator marketplace to the US

Berlin-based Passionfroot has closed a $15M Series A led by Insight Partners to connect B2B brands with specialist creators and expand into the US market.

Agentforce closes $2.7 million in revenue for SaaStr with a 72% email open rate

SaaStr's Agentforce deployment turned warm leads into $2.7M in closed revenue and $3.5M in nurtured pipeline, with outreach emails hitting a 72% open rate.

Demandbase and DemandWorks integrate to close the gap between account intelligence and campaign activation

B2B GTM teams can now move high-intent accounts from Demandbase signals into DemandWorks multi-channel campaigns automatically, cutting manual list work.

B2B tech marketers targeting DACH enterprises need a different playbook than the rest of Europe

The DACH region's enterprise buyers are more skeptical, more compliance-driven, and harder to reach via standard B2B channels than most North American marketers

Financial services firms are betting on AI for personalization and compliance, not ad copy

Finance's biggest AI opportunity isn't content generation, it's personalization, compliance, and customer analytics, as capital investment in AI infrastructure s

Howl Louder Marketing launches GEO service as AI chat tools reshape how B2B buyers build vendor shortlists

B2B agency Howl Louder Marketing launches a Generative Engine Optimization service to help tech and SaaS firms earn citations in ChatGPT, Gemini, and Perplexity

Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks

Verndale, a Sitecore Platinum Partner with 350+ projects and 12 MVPs, joins the Velocity Program to help brands migrate to SitecoreAI faster.

Passionfroot raises $15M Series A to bring its B2B creator marketplace to the US

Insight Partners leads Passionfroot's $15M Series A as the Berlin startup opens a New York office and bets on B2B creator marketing's US expansion.

ABM platforms are closing the last-mile gap between account signals and sales-ready contacts

Demandbase integrates with DemandWorks while 6sense rolls out AI-Recommended Leads, both targeting the same enterprise pain point: account intelligence that nev

CTM's native OpenAI Ads integration gives call-attribution parity to ChatGPT campaigns for the first time

CTM now ties ChatGPT ad-driven phone calls back to campaigns and syncs conversion events to OpenAI, closing the attribution blind spot on AI advertising.

Vereigen Media bets on buying-committee ABM as 56% of B2B teams name new account acquisition their top goal

Vereigen Media expands ABM services to target entire buying committees, as new benchmark data shows ABM is now a core B2B growth engine.