# Outreach earns Forrester's top score on 15 of 22 revenue platform criteria

By MarketScale Newsroom · Published 2026-09-28 · Marketing Tech on MarketScale
Canonical: https://www.marketscale.com/industries/marketing-tech/outreach-earns-forresters-top-score-on-15-of-22-revenue-platform-criteria

> Outreach scored 5 on 15 of 22 criteria in Forrester's Q3 2026 revenue orchestration Wave. Several of those marks grade what happens after the demo.

## Key points

- For sales tech buyers, Forrester’s 5s in areas such as Adoption, Administration and Configuration, and Pricing Flexibility and Transparency add context beyond the headline count of 15 fives out of 22, alongside Forrester’s agent-governance checklist (autonomy controls, monitoring, usage management, outcome reporting).
- Autonomy controls, monitoring, usage management and outcome reporting for agents in production make a usable requirements list for any team letting AI agents update CRM records.

Fifteen fives out of 22. That's Outreach's scorecard in The Forrester Wave: Revenue Orchestration Platforms for B2B, Q3 2026, which the Seattle company announced on September 24 through Business Wire.

The count is easy to repeat. Where the fives landed is more useful to anyone who owns a sales tech stack, because several of them grade what happens after the demo.

## The fifteen top marks

The top scores covered criteria in both of Forrester's groupings, Current Offering and Strategy:

- Sales Forecasting
- User Experience
- Revenue Orchestration
- Revenue and Performance Analytics
- Revenue Context and Continuity
- Prospecting Workflow Design and Execution
- Opportunity Management
- Conversation Intelligence
- Content Generation
- Coaching Workflows and Analytics
- Administration and Configuration
- Innovation
- Roadmap
- Adoption
- Pricing Flexibility and Transparency

Outreach received the highest possible score of 5 in 15 of 22 criteria. The announcement names only the criteria that earned a 5, not the rest.

## Governing agents that touch the CRM

For revenue operations and IT teams writing requirements for agentic sales tools, Forrester's four capabilities work as a ready-made checklist: autonomy controls, monitoring, usage management and outcome reporting. Outreach also highlights Agent Studio, which lets companies build agents around their own processes, and Omni Agent, which lets sellers and leaders ask questions and take action across revenue workflows.

## From roadmap to rating

## Adoption, counted two ways

Forrester reported exceptionally strong evidence of adoption across platform usage and business impact. Customers described large deployments, growing use cases and a rising strategic reliance on the platform.

The sources don't say whether that gate still exists in 2026, and agents make it harder to apply. A seat count tracks people logging in. It doesn't track an agent drafting follow-ups or updating opportunities overnight. Sales operations leaders who still report adoption as logins per seat will probably need a second number: what the agents completed and what came of it.

Block Field

## Where the fit narrows

Forrester's profile draws the line itself. In its view, Outreach fits best where an organization wants better seller productivity, pipeline quality and forecasts at scale, and plans to get there through strong buyer engagement, conversation intelligence and workflows that are increasingly agentic. Nithya Lakshmanan, Outreach's chief product officer, made the case that revenue work is heading toward a single connected platform where sellers, leaders and agents share context, not toward one more point solution. A buyer with a single narrow need is asking something different from what a 22-criterion ranking answers, and Forrester states in its objectivity statement that it does not advise picking vendors on the basis of its ratings.

Agent Studio is the next test of this read. Forrester graded the controls on agents running today. The open question is whether agents that customers build around their own processes come with the same autonomy limits and outcome reporting.

## Sources

- [Outreach Named a Leader in B2B Revenue Orchestration Evaluation](https://www.businesswire.com/news/home/20260924771359/en/Outreach-Named-a-Leader-in-B2B-Revenue-Orchestration-Evaluation) (Business Wire)
- [Outreach Lays Groundwork for Next Era of Revenue Tech with ...](https://www.businesswire.com/news/home/20251121670208/en/Outreach-Lays-Groundwork-for-Next-Era-of-Revenue-Tech-with-Interconnected-AI-Agents) (Business Wire)
- [Outreach Revenue 2024: $300.8M Est. ARR - GetLatka](https://getlatka.com/companies/outreach)

Tags: Outreach, Forrester Wave, revenue orchestration, AI agents, sales technology, Model Context Protocol, revenue operations, CRM governance, B2B sales, enterprise software procurement

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