# Gartner Sets June 2027 Colorado Dates for Marketing Symposium/Xpo

By MarketScale Newsroom · Published 2026-09-13 · Marketing Tech on MarketScale
Canonical: https://www.marketscale.com/industries/marketing-tech/gartner-posts-june-2027-dates-for-denver-marketing-symposiumxpo-and-hotel-booking-guidance

> Gartner has scheduled its Marketing Symposium/Xpo for June 7-9, 2027, in Denver, with hotel bookings to open later.

## Key points

- Gartner Marketing Symposium/Xpo is scheduled for June 7-9, 2027, in Denver, according to Gartner's conference website.
- The venue is the Gaylord Rockies Resort & Convention Center near Denver International Airport.
- Gartner says hotel reservations will open in the coming months and advises attendees to register before booking.

Gartner has listed June 7-9, 2027, as the dates for its Marketing Symposium/Xpo conference, according to the company's conference website. The event is set to take place at the Gaylord Rockies Resort & Convention Center in Aurora, Colorado, near Denver International Airport.

## Conference focus and format

Gartner's event overview lists priorities for the conference including marketing strategy, customer experience, marketing analytics, marketing technology and artificial intelligence. Gartner's site also references a session from the 2026 conference, titled to address how AI can support market analysis, resource allocation and campaign optimization, though specific 2027 session details have not yet been published.

In a 2024 announcement, Gartner described AI as changing marketing technology's role, and said CMOs who combine automation with human judgment would be better positioned to demonstrate marketing's value. That statement predates the 2027 event and reflects Gartner's messaging at the time rather than confirmed 2027 programming.

## Hotel booking procedure

Gartner's venue and travel page states that the company has reserved a limited block of hotel rooms at special rates for registered attendees, with reservations expected to open in the coming months. The page instructs attendees to register for the conference before attempting to book a room, and to use the booking instructions posted on the official venue page rather than any third-party contact.

## What attendees should know now

- Registration is required before hotel reservations can be made, per Gartner's venue page.
- Room block reservations are expected to open in the coming months, according to Gartner.
- Attendees should use the booking instructions posted on Gartner's official venue page to reserve a room.

## Sources

- [Gartner Marketing Symposium/Xpo 2027 conference page](https://www.gartner.com/en/conferences/na/marketing-symposium-us) (Gartner)
- [Venue & travel page for Gartner Marketing Symposium/Xpo 2027](https://www.gartner.com/en/conferences/na/marketing-symposium-us/venue-travel) (Gartner)
- [Gartner announces Gartner Marketing Symposium/Xpo in Denver (June 2024)](https://www.businesswire.com/news/home/20240327693220/en/Gartner-Announces-Gartner-Marketing-SymposiumXpo-in-Denver) (Business Wire)

Tags: Gartner, Marketing Symposium/Xpo, Denver, conferences, B2B events

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