# Unstructured Data Holds Companies Back: How Cloud-Based Management Gives Companies Data Control

By Daniel Litwin · Published 2021-01-28 · Updated 2026-07-23 · Industrial IoT on MarketScale
Canonical: https://www.marketscale.com/industries/industrial-iot/unstructured-data-holds-companies-back-how-cloud-based-management-gives-companies-data-control

> Data is the way of the enterprise world as 2021 dawns – though making sense of the vast amounts of information percolating through an organization at any given moment is perhaps easier said than done. The COVID-19 pandemic only exacerbated this problem, forcing companies to navigate remote and hybrid work, unintentional silos, disparate teams and…

## Key points

- 80% of enterprise data is unstructured, including files, images, videos, and IoT data streams.
- Cloud-based data management solutions help companies transform unstructured data into actionable insights.
- The COVID-19 pandemic has intensified data management challenges, adding to the complexity of remote work, unintentional silos, and tighter budgets.

Data is the way of the enterprise world as 2021 dawns – though making sense of the vast amounts of information percolating through an organization at any given moment is perhaps easier said than done.

The COVID-19 pandemic only exacerbated this problem, forcing companies to navigate remote and hybrid work, unintentional silos, disparate teams and more on their way to true insights.

To make sense of it all, [Voice of B2B Daniel Litwin](https://marketscale.com/industries/contributors/daniel-litwin/) was joined by [Aparavi](https://www.aparavi.com/) CMO [Gary Lyng](https://www.linkedin.com/in/garylyng/). Aparavi offers a cloud-based, software-as-a-service solution with a simple goal – giving businesses control of their data and empowering them to turn data chaos into intelligent information that leads to better business decisions.

To deliver his industry-leading insights, Lyng walked Litwin through where, exactly, unstructured data comes from in the typical enterprise environment, how small and large businesses alike are dealing with the fallout of the pandemic, namely in terms of smaller teams and tighter budgets, and what data privacy and ownership truly looks like.

“In the enterprise, 80% of the data out there is unstructured,” Lyng said. “That’s basically your files, it’s your images, it’s your video, it’s commercial IoT and data streams coming from those environments. … If you look at a lot of traditional data management, for many enterprises, it’s all been about keeping the applications running.

“But no one really fully understands what is inside the content, itself.”

**Follow us on social media for the latest updates in B2B!**

Twitter – [@MarketScale](http://twitter.com/MarketScale)

Facebook – [facebook.com/marketscale](http://facebook.com/marketscale)

LinkedIn – [linkedin.com/company/marketscale](http://linkedin.com/company/marketscale)

Tags: analytics, Aparavi, Cloud-based, Daniel Litwin Video, data, data management, Gary Lyng Video, Insights, IoT, reporting

---
Source: MarketScale, https://www.marketscale.com/industries/industrial-iot/unstructured-data-holds-companies-back-how-cloud-based-management-gives-companies-data-control. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt